How to Use Attraction Marketing to Grow Your Business (with ease)
Attraction marketing is that form of online marketing that gets new customers attracted to your business because you have first shared quality information deemed valuable with them. It is an effective marketing strategy that is low cost and can be used to generate a high return on investment.
If you want to learn how to use attraction marketing to grow your business, then this article is for you. We will cover what attraction marketing is, how it works, and some tips on how to get started.
As an Internet marketer, you do need to know what this type of marketing is as it will likely be one of the most important, profitable tools you have in low-cost online marketing that is highly effective. In a nutshell, attraction marketing is a strategy that focuses on providing value to potential customers, rather than pitching them your product or service. By creating quality content that is useful and informative, you can attract more leads and convert more sales.
What is Attraction Marketing?
To take this to another level, attraction marketing can be defined as bringing people to you rather than going after them. The best way to see this is to take a look at the opposite method, the way that most print or “non-online” advertising is done.
In traditional advertising, countless dollars are spent to find generate leads most likely to invest in the product or service. Billboards are placed along freeways.
Advertisements go to the most likely consumer rather than the consumer coming to the product directly for a need.
In attraction marketing, the consumer comes to you and your product or service because they have heard that it is something that can benefit them, in some way. Ultimately, this allows for the business to do well since the advertisements are being presented in a pleasant manner that gives more value to the ideal client thereby generating leads.
Attraction marketing is mostly done through search engine optimization. This is the process of making sure that a website appears high on the list of results when someone types in certain keywords on a search engine. SEO is a part of digital marketing.
Digital marketing is not often about catchy slogans and flashy ads. Rather, it is a method of bringing people into information, products, and services because they are already interested.
For example, if you are an Investment Advisor in Los Angeles, you want to make sure that your website appears as one of the most relevant results when someone types in “Los Angeles Investment Advisor.”
SEO as a marketing strategy is not easy, but it can be learned or outsourced to a digital marketing agency. It can increase your core audience, establish your subject matter expertise and create an emotional connection with your clients.
Making content easily accessible by optimizing for search engines and sharing on social media can help attract leads to your business.
How Does Attraction Marketing Work?
Attraction marketing works involves drawing people to your brand product or service by showing how it improved your life.
This happens by understanding your ideal customer’s problems and providing free and valuable content to help solve them. It can relate to any type of business including eCommerce, professional services, network marketing business, and online coaching. The best attraction marketing campaigns make use of a few attraction marketing strategies. These include:
1. Creating quality content.
If you want to attract leads with your content, you need to make sure that it is high-quality and informative. This means doing your research, proofreading your work, and making sure that your content is original. Creating blog posts, simple infographics, or other forms of content that are valuable to potential clients will be a wise choice.
2. Use SEO to make your content more visible.
Make sure that your valuable content appears as one of the top results on a search engine. This can help attract potential customers to your online business.
3. Sharing your content on social media.
Sharing your content on social media platforms like Facebook, Twitter, or LinkedIn can help reach the ideal customer and other like-minded people. You need to make the educational content interesting by using short posts, memes, Gifs, or even animation to pass along the message.
Also, put in mind that the attention span of the audience on these platforms is very short so get to the main point of your post as soon as possible.
4. Creating a strong call to action.
A call to action is a prompt that encourages readers to take a specific course of action. This could be signing up for your email list, downloading an ebook, or taking advantage of a special offer.
Mastering this can help businesses especially small businesses grow quickly.
How to use attraction marketing to grow your online business (with ease)
Any Internet marketer can apply the lessons learned to their own business online to get attract people. There are three main parts to developing a successful attraction marketing campaign, but the good news is that none of them are difficult, costly, or overly time-consuming.
Here, we’ll explore these three parts and find out how you can put them to use in your marketing efforts no matter what type of Internet marketing business you have.
1) Consumers find you, your products, or your services online
The first step in the process is to get people to find you online. Remember, with attraction marketing, they are coming to you. You are not going out searching vigorously for them through direct advertisements.
So, how do you get more people to find you online and attract new leads?
Good website design first
There are several ways to accomplish this. The ultimate first step is to have a useful website and/or blog where you can create content and interact with your visitors. How much value you give will be a major determinant here.
You will need to ensure it is information-based rather than a sales gimmick. Online sales gimmicks, long sized sales letters are less likely to work than other methods of marketing, especially in attraction marketing. Make sure Consumers allow you to contact them.
Provide consumers with the information they can use and benefit from, through email, and keep your business in front of them all the time.
Your website tells visitors that you are providing a service to them, information to them, and not a sales ad to convince them to buy.
Next, you will need to get your information out there. For example, develop excellent articles and detailed outlines related to your business or product and then get it out into the mainstream. You can post them on various article directories.
The benefit of doing this is two-fold.
Due to the extreme popularity of many of these websites, Google ranks articles quickly there and many get the first page Google results if they are optimized properly.
This means that when someone looking for information on a product or service you are offering searches for it in Google, chances are good your article will pop up as a result.
Another benefit is that quality article directories work for what their intended purpose is. That purpose is to allow webmasters to pick up these articles (with your resource box on them) and use them on their websites or in their blogs.
Their readers instantly get to read what you are talking about and they can click on the link and take it back to your website where they can buy what you are offering.
Yet another extension of this is the ability to get that golden backlink to your website.
This alone helps to boost your website’s ranking in Google’s search engines, and in other search engines. The more backlinks pointing to your website, the more people will find you and the better Google ranks your website. And, all you have done is write an article.
Social media networks
From this point, there are many other ways to build that successful attraction marketing.
One of the most attractive, enjoyable ways to get your business out there is, in fact, to talk about it! Social networking is what it sounds like.
It is a method of communicating with others about anything you want to, really. Most social networking websites were not started to help businesses to grow, but most of them are able to be used this way
You are looking for a way to give people information. Once they have that information, they can then come to you to get what they need. This works in any type of Internet niche too.
Building your network with attraction marketing strategy
While it is essential for individuals to build a network of people to get traffic to their website, it is often something that is failed out.
For example, let’s say you joined Facebook.com, put up a few pictures, find your email contacts, and then don’t do much else. No one is going to find you that can help you to build your business.
You need to network and build a sizable following or allow others to find you on any of these websites by providing concise yet useful information. For example, you create a login at Digg.com, a social networking website that works quite indirectly for getting visitors to websites.
You start to submit articles to Digg.com allowing others to find them through the company’s normal means. You wait. You don’t see too much traffic there. Oh, well…you move on.
This is where the mistake happens.
The fact is, you have to get out there and really make your presence known. Here are some tips to make this possible.
Use your profile
This is one of the key tools you have to get people back to your website. Be sure to use keywords you would associate with your business in your profile, but make it informal. There is no room for sales here.
Socialize with others
Find others at the website that share something in common with you and build a network with them. For example, you may be promoting a baby product and you are a mother. When you join the website, promote yourself as a mother first, connecting with other mothers at the website.
Build a network from your friend’s network
Let’s say you use your email contacts and locate them on your favorite social sites. That’s great.
Don’t stop there.
Befriend not just these individuals but also their friends too. Keep going, building a network for yourself the whole time. There are many ways to build a network using social media.
The key is to keep working at it and enjoying the process. Over time, people come to your website to find out what you have to offer.
This gets them interested and they buy from you. The process works like this many times over and at the end of the day, you have drawn people to you without talking too much about your business.
2) Getting permission to mail them
The next step in the process of using attraction marketing to your advantage is to get people to let you talk to them.
With the advent of laws regarding spam and other inappropriate means of communication, it has become very important for any Internet marketer to be sure they stay on the good side of the law.
As an Internet marketer, you need to have the permission of a consumer, client, or website visitor to send them any form of communication other than direct communication such as through a blog comment.
Why you should do this, you may be asking. As part of the process of developing a successful Internet marketing business, you need to get your product or service in front of the client.
As you will see in Part 3, this is the key to your success in selling. There are many ways that this can be done.
You can have a sales page where the lead magnet is a free ebook in exchange for an email address from the prospects. This is just an example.
There are many other acceptable ways to get email addresses but please don’t buy an email list to blast out information to those on that list.
It backfires most of the time.
- Individuals find your information on the web.
- They follow it to your website’s lead capture page.
- They sign up when they arrive there generating more leads.
- You have a lead to sell to, market to or otherwise use.
Now, you can advertise to them.
3) Provide informational emails to them
Now that you have gone through all of this work, you still do not have a profit in hand.
This is where the final part of the three-part process of using attraction marketing comes in.
Now, you will take the information and resources that you have worked so hard to develop and make them into something that’s going to turn a profit for you.
Keep these in mind when sending emails to a target audience.
Informational not spam
One of the keys to building a successful attraction marketing plan is not to be overly sales-like. Everything and anything that you do should be done based on subtle sales information.
You are providing information to the client. You are not hard selling what you have to offer to them. This is why it is called attraction marketing. The consumer is attracted to you because you are giving them valuable information and tools to use.
Don’t fail on that point: information is key, not sales ads.
Develop a plan: As part of the process of using the permissions given to you by those who have visited your website, you will need a plan.
The plan is quite specific.
You need to send emails to those who are on your list that allows them to gain something and learn something. You need to have a plan in place so that you can be professional while still getting people to your website at the same time.
In this form of attraction marketing, you are attracting people to your website by first telling them something important by creating content. They think, “Hey, this is great. This is just what I need.” They then head over to your website from the link posted in the email. They can then make a purchase from you or do what you wish for them to do.
To make sure this happens, you need to ensure that your emails are well received and that they have the best information they can offer to the reader. This way, they are most likely to visit your website.
Develop a newsletter or other email communication with them. It does not matter what you call it. Rather, it matters what is in it.
Here are some tips for writing quality emails to your readers.
Provide Informational Articles
Your clients want to read something helpful to them. They want to read something that teaches them something. For example, let’s say you are selling an informational product on acne. In your email message to your readers, you write about the causes of acne. This provides them with some type of information.
Make your subject line effective
A common problem that many people have when using any form of email marketing is that they just do not get their readers to open up the email.
How can you do well if the reader is not even reading what you have to offer? Use your subject line as a tool. In the above example, the subject line could be, “what causes acne and what you can do about it now.
Make your email personal
Use the reader’s names. Be sure to write to them, not to academics. Be personal, yet professional at the same time.
Don’t overdo it with graphics
Another problem with email marketing like this is that people go overboard with graphics. You have seconds to impress your reader and get them to actually read the email you have sent. If you have so many graphics within it that it takes forever to load, they will close the email and move on long before actually seeing what you were going to talk about
Tell them what to do
Perhaps the most important aspect of any email used like this is that it has to provide your readers with a way of reacting to what you have sent.
Tell them what to do or what they can do to learn more. Give them the link to follow that takes them to the answers to their questions.
For example, in the above example, after detailing all of the causes of acne, follow up with a link that takes the individual to your acne cure website. The link may read, “Finally, there is help for any of these acne causes.”
Attraction marketing is only as successful as you make it. Therefore, if you invest a little time in it, especially in writing these emails, chances are good you will get very little from it.
Take your time to produce a quality, highly effective email that is sent to your readers.
What to send as an email
Still unsure of what you can do with your emails? Here are a few more ideas to work with:
- Share information on the topic you have a passion for, hopefully, related to your website.
- Share a good book, informational product, or another item that in some way relates to your business indirectly.
- Share live event information. Perhaps you are doing an educational seminar or a webcast and want to invite your readers to come to your website to attend.
- Perhaps you are running a sale and you wish to provide your readers with information regarding it.
- Perhaps you are providing some recorded training and want to share the details with your list.
That’s all it takes to get the email going. An effective campaign does get people back to your website. In fact, attraction marketing can work in many ways to gain you resources including higher sales potential.
Take the time to put attraction marketing in place and you will see traffic to your website come in from a variety of sources.
You are likely to see your sales go up as long as you have provided your readers with the helpful tools and resources they need to make wise decisions. If you are not sure if it can work for you, consider traditional sales mechanisms.
You could pay a heavily trafficked website for an ad in the thousands of dollars range and hope to get enough readers back to your website. Or, you can invest your time, not your money, in getting quality traffic that is already interested in you!