How to use webinars to promote your business( in brief)

May 12, 2022

Webinars are one of the most popular ways to promote your business in recent years, and they’re so effective because not only do you get an immersiveness that other forums don’t have; but people also feel like there’s no time wasted.

Additionally, with interactive question-and-answer sessions included it becomes even more personal than before! According to research done by Adobe Software Blog webinar rankings rank number three on their list for content delivery methods behind email campaigns or social media posts alone – which speaks volumes about its possibilities as a means used across various industries

What is a webinar?

When you think of it, a webinar is just like any other seminar – only with the added ability to communicate via video. You can share information and multimedia such as voice or text slideshows in order to make your message more engaging for attendees who may not always be able to come to see you live! 

The word ‘webinar’ has its roots stemming back from when seminars were first held on computers rather than face-to-face at schools/universities or other public spaces. With webinars, you can reach a much wider audience – from potential customers to industry experts and peers – and you only need a computer or mobile device with an internet connection!

Why are they popular?

Webinars are popular because they offer an immersive, engaging experience that can reach a wide audience. Other reasons include:

Two-way communication

Whether you are using webinars to market your business online or increase sales through your products or services, they provide an effective platform for sharing information and eliciting feedback from your audience.


Webinars allow you to connect with industry experts, peers, and potential customers in a more personal way than other forms of content delivery.

Easy to set up and use

Webinars are relatively easy to set up and use, and they can be conducted using a variety of web conferencing software platforms.


They are affordable for online business marketing, due to their ability to quickly and easily generate leads without you breaking the bank while running them

Build brand awareness

They are an effective way to build brand awareness and increase your online presence in the market.

How can webinars be used in online business marketing?

They can be used to share information about products and services, build brand awareness, increase sales, and generate leads.

You should see webinars as the means to directly communicate with the people who attended because for them to take time out to listen to you, means they are very interested in what you have to offer.

So webinars as an online marketing strategy can be used to introduce new offerings, give an in-depth explanation of features and be a starting point for the sale of the product or service you are offering.

There are many different strategies and tips that can be used to create effective webinar content and engage your audience. Some key considerations include using multimedia elements such as videos, images, or interactive question-and-answer sessions to keep participants engaged and interested.

Using effective webinar platforms can also help you deliver webinars effectively, by providing tools for tracking leads and measuring webinar success.

Some tips for creating effective webinar content and engaging your audience

Webinars are a powerful tool for online business marketing, offering an immersive and engaging experience that can reach a wide audience. To create effective webinar content and engage your audience, there are several key considerations to keep in mind. These include:

Use a good computer and internet connection

This is a must. A webinar will fail without a good internet connection. Your computer capacity must be large enough to open webinar software and run your webinar.


Webinar platforms

There are many webinar platforms available, each with its own set of features. Choose a platform that offers the features you need to deliver an effective webinar.

Prepare your materials in advance

This includes your slides, any handouts you plan to share, and your script as they relate to your webinar topic. Having everything prepared ahead of time will help you deliver a smooth webinar.

Use engaging visuals

Webinars are a visual medium, so make sure to use engaging visuals such as videos, images, and infographics.

Prepare the webinar space

Your webinar platform should be ready before you start presenting, such as putting up slides or documents of your presentation in advance. You also need to have a backup plan in case of technical issues that may arise during the webinar.

Promote your webinar

Send out promotional emails and post about your webinar landing page link on social media to get more attendees. You may also want to consider paid webinar promotion and influencer marketing especially if you are targeting a large audience or using webinars as a central part of your online webinar marketing strategy.

Interact with your audience

Ask questions, give polls, and encourage your webinar attendees to interact with you throughout the webinar. This will help keep them engaged and interested.

Stay focused and organized

It can be easy to lose track of time during a webinar. Make sure to stay focused on the webinar topic at hand and be organized in your presentation. This will help keep your audience engaged and interested in what you have to say.

End with a call to action

Make sure to end your webinar with a clear call to action, such as sharing your contact information or offering a discount code. This will help increase sales and generate leads for your online business.

Call to action

Measure webinar success

Track leads generated from webinar promotion and measure webinar success using metrics such as webinar completion rate and post-webinar survey results.

Webinars are a great way to promote your online business and increase sales. By following these tips, you can create effective webinar content that will engage your audience.

Some tools needed for successful webinar sessions

  • A good webinar platform
  • A converting webinar landing page.
  • A strong and stable internet connection
  • A powerful computer
  • Engaging visuals (e.g. videos, images)
  • Promotional tools (e.g. emails, social media posts)
  • Tracking and measuring tools (e.g. webinar completion rate, post-webinar survey results)

How to measure the success of your upcoming webinar.

There are different ways to measure webinar promotion and determine a successful webinar session. They include:

  • Track leads generated from webinars
  • Use webinar completion rate as a metric
  • Conduct post-webinar surveys
  • Look at other webinar success metrics (e.g. time spent on the webinar, attendee questions)
  • Completion rate
  • Post-webinar survey results

Modes of webinar delivery for your target audience.

There are a few modes of delivering a webinar. You can choose anyone as it suits your personality or audience.

Live webinar

In this webinar type, you go live on video and interact with the attendees in real-time. This is the most common webinar type as it allows for a more personal connection with the audience.

Pre-recorded webinar

With this webinar type, you recorded the webinar content in advance and then show it to the attendees at a scheduled time. This is a good option if you can’t be available for a live webinar, are not comfortable with going live, or want to reach a larger audience since you can keep using paid advert as a webinar marketing strategy to promote as often as possible without disrupting your schedule.

Webinar on-demand

This webinar type is similar to a pre-recorded webinar, but the content is made available to attendees after the webinar has ended. This is a good option if you want to make your webinar available to people who could not attend the live session.

Hybrid webinar

This a type whereby during the viewing of a pre-recorded webinar, you or another person delegated by you is on standby responding to any comment or questions by the attendees in real-time.

While promoting webinars that are pre-recorded, you may want to put in the fact that the webinar is not a live one, thereby managing your prospective audience’s expectation.

How to choose the right webinar platform

There are many webinar platforms available, so it’s important to choose the one that’s right for you and your audience. Some things to consider include:

  • Ease of use: The platform should be easy to use for both the presenter and the attendees.
  • Functions: The platform should have all the features you need, such as screen sharing, webinar recording, and live chat.
  • Pricing: The platform should be affordable for both the presenter and the attendees.
  • Compatibility: The platform should be compatible with your computer and internet connection.

Some popular webinar platforms include:

  • Zoom
  • WebinarJam
  • GoToWebinar
  • Webex
  • Adobe Connect
  • Microsoft Teams
  • Skype for Business
  • Google Hangouts

Running an effective webinar marketing campaign

Now that you know how to use webinars to promote your online business, it’s time to start planning your webinar marketing campaign. Here are some tips to help you get started:

Set a goal for your webinar marketing campaign.

What do you want to achieve with your webinar? Is it to generate leads, increase sales, or build brand awareness?

Define your target audience.

Who do you want to reach with your webinar? What benefits will the webinar add to them?

Choose the right webinar platform.

As mentioned earlier, there are many webinar platforms available. Choose the one that’s right for you and your audience.

Create engaging webinar content.

Your webinar content should be informative, engaging, and relevant to your target audience. These should also reflect on your webinar landing page.

Promote your webinar.

Use various marketing channels to promote your upcoming webinar and webinar landing page, such as email marketing, social media, and paid ads.


Webinars are a great way to promote your online business and increase sales. By following these tips, you can create effective webinar content that will engage your audience and help you achieve your business goals.

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