How to Make Your Packaging More Effective in Selling Products
Packaging is an important part of a product and an extension of the company’s brand. It is one of the most important passive selling tools that a company has. Good packaging design can make a product more appealing and increase its chances of selling.
You need to see the packaging design for your product as a billboard where you can display what the product is about in a way to make a potential buyer reach for it. It is also what will tell them about your brand when you are personally not there to explain and it must do this without confusing the buyers.
Package design for your product should not be an after-thought but should be given careful consideration. Do your research on the appropriate packaging type that will suit your product. Make sure your packaging is not only good-looking but also functional. It should protect your product and make it easy to use.
Tips for making your packaging design more effective
There are many factors to consider when designing and developing packagings, such as the type of product, the target market, and the competition. But there are some general tips that can make any packaging more effective in selling products.
Keep it simple
Too much information on packaging materials can be overwhelming and confusing. Stick to the essentials and make sure the most important information is easy to find and understand.
Use strong visuals
People are more likely to remember a product package design if it has strong visuals. Use bright colors, interesting designs, and eye-catching images to make your packaging stand out. Put in mind that the design and other elements involved should reflect your brand.
Make it unique
With so many products on the shelves, it can be hard to make yours stand out. But if your packaging design is unique, it will be more likely to catch people’s attention. Think outside the box and come up with custom packaging that is original. Moreso, you don’t want your product to get confused with another brand’s own because it did not stand out in the marketplace. You need custom retail packaging that screams from the (actual and digital) product stand
If you’re selling products in multiple channels, it’s important to have a consistent packaging design. This will help create a strong brand identity and make it easier for customers to recognize your products wherever it is seen.
Your packaging design should communicate the benefits of your product. What makes its features different from other similar products? What will the customer get out of using it? Make sure these selling points are prominently featured on your custom packaging.
Consider the cost of packaging. It is important to find a balance between cost-effectiveness and quality. You don’t want to skimp on the packaging and end up with a product that’s damaged in transit or doesn’t look good on the products stand. But at the same time, you don’t want to spend too much money on packaging that you can’t afford to sell your product.
Finally, it is important to consider how the product will be used by the customer. For example, if the product is likely to be used on the go, then packaging that is easy to open and close is essential, no one wants to struggle with opening a package. Alternatively, if the product is designed for use at home, then packaging that is easy to store and keep clean is important.
The importance of custom packaging.
It is important to make sure that the packaging is effective in selling a product for a number of reasons.
It promotes your product
Your package is a marketing real estate that can further promote your product when used effectively. It can help to increase sales by making the product more visible and attractive to potential customers.
Keeps your product protected
It is the part that keeps your product protected against dirt, spilling, and tampering on store shelves.
It makes the first impression on a potential buyer.
It is the first part of your product that attracts potential customers to the product. At the point of contact, It’s the part that makes the first impression by showing the buyer what the product is about even before the real product is put to use by showing the features, ingredients, and other information about the product.
Improves consumer satisfaction.
It can help improve satisfaction derived by making what the product is about easy to read and understand. Consumers want the ease of usage which should be indicated on the package.
Increases brand equity.
Good product packaging will increase brand personality. It adds to the value of your brand over time and that in itself is an asset. A company with a strong brand asset will find it easier to sell more of its existing products and introduce new ones to the market because of brand loyalty enjoyed by the company.
How to make your product packaging more effective.
There are a few key things you can do to make sure your packaging is more effective in selling your product and attracting loyal customers.
Understand your product.
The features of your products like size, solid or liquid, who you are selling to, when it be used, how it will be used and many other factors will determine how you will make the packaging effective
Don’t be conventional.
You need to think outside the box. Given that you have put everything in point 1 in mind, seek uniqueness in putting them together. Remember when Coke Cola wrote names on the labels of the bottles, same packaging with different and unique twists.
Make the package more functional.
Imagine being able to use the paper bag packaging of your product for small grocery shopping. It has then gone from just being a package to a carrier bag; that is functionality.
How to make sure that your retail packaging is practical.
You need to know the target audience.
You need to be clear about your target consumers and design a package in line with the attribute of such an audience. If you are creating a product for children, the packaging may be different from that of the elderly because each class has peculiarities that need to be considered in products packages for them.
Consider the ingredient mix of your product.
A flammable product will have a different package as compared to a sanitary pad. A product in liquid form will be packaged differently from a solid form product. Whether you are using recycled materials, custom boxes, bubble wrap, or any other forms of packaging materials, Knowing the characteristics of what your product is made of will make all the difference in product packaging design.
The nature of the final product.
The delicate nature or otherwise of a product will also determine how the packaging should be. Multiple layers of packaging may be required for a more delicate product like Television for extra protection and less for shoes, especially during the shipping process.
The importance of considering the customer.
It is important to consider the customers when designing packaging for a product because they will be the ones to use the product eventually. If they are not happy with it, it may impact the sale of the item.
It also shows that a company is concerned about their customers if they consider the customers in the packaging design.
The bottom line is that effective packaging is essential for selling products. There are a number of reasons for this. First, effective packaging can help to increase sales by making the product more visible and attractive to potential customers.
Secondly, it can help to improve customer satisfaction by making the product easy to use and understand. thirdly, effective packaging can also help to reduce costs by making the product more efficient to produce and distribute, and finally, it adds to great brand identity. By taking all of these factors into account, you can create packaging solutions that will help to sell more products.